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The experience is the product

We apply a rigorous and systematic technique when applying UX techniques to a wide range of products. Our expertise includes a variety of disciplines and methods such as wireframe, prototype, and written specifications. This process culminates in empirical testing to ensure that the design achieves the intended result. In addition, our usability techniques are distinguished by our additional expertise in designing user-centered products and procedures that benefit from Human Factors, Instructional Design, and Usability Testing.

From the perspective of a user, we custom develop usability test criteria based on our client’s goals. Our results provide a “real world” valuation of your website or web application. By analyzing a variety of factors and those specific to your market, we report on:

  1. General design effectiveness
  2. Task achievement and process ability
  3. Brand perception
  4. Interactivity
  5. Usability
  6. Accessibility factors

We make products and services easier and more rewarding to use. The user’s point of view is only half the story. We know you have to balance the realities of business objectives, budgets, legacy constraints and launch dates with providing a great user experience. We work with you to find the sweet spot – a usable product that users are excited about, that also meets your business goals.

  1. Usability Testing

    We perform end-to-end usability lab testing by recruiting users who match your target profile and observing them as they interact with your website or web application. Rather than depend solely on quantitative methods, qualitative usability testing helps us provide actionable recommendations to improve critical flows through your product by determining pain points in the user experience.

    Discovery: Only people who truly represent your target audience can give us the information we need to improve the product. We meet with you to discuss, among other topics, business goals of the system, known areas of concern and the audience of your site or application.

    Participant Recruiting: We find the right users who fit your audience profile. Because every project is unique, we tailor recruitment to bring you the best value depending on your goals.

    Usability Testing Sessions: Usability sessions are held inside our in-house usability testing lab, or on site you depending on the circumstances of the project. We highly recommend that our clients participate as live observers, but we also record every minute in case of outsourced projects.

    Key Deliverables:

    Recruitment screener

    Detailed usability report

    Full session digital recordings

    Live Q&A session and presentation

  2. User Interface Design

    We will define a vision for your product grounded in your business objectives and driven by user needs. We bring the vision to life by illustrating how the user experience will be organized, structured and presented. Our user-centered design process focuses on understanding user needs upfront and obtaining feedback throughout the design process.

    Defining personas and scenarios to describe different types of users, their specific goals and how they might use your product to accomplish those goals. A robust set of personas and scenarios serves as a valuable framework for creating and evaluating the design.

    Creating process flows to illustrate the steps users will take to complete key scenarios. We use process flows to ensure that the user experience is straightforward and efficient, while addressing business objectives and technological constraints.

    Establishing an information architecture, or structure for organizing information within a product or website. An effective information architecture makes it easy for users to find what they’re looking for, while also making the content easier for you to catalog and maintain. We generally illustrate information architectures with site maps and product maps.

    Designing wireframes, or schematics that depict each element of the user interface. Serving as blueprints for the user experience, wireframes define the basic layout of each page and illustrate how interactive elements will behave.

    Creating prototypes to illustrate to stakeholders, developers and users how the interface will function. Ranging from paper mock-ups to semi-functional clickable interfaces, we use prototypes to communicate the interaction design and gather feedback.

  • User Research

    User research is the process of discovering how to best meet people’s needs and exceed their expectations. By understanding who users are, what they want and how they behave, we improve existing products, generate new concepts and spark innovation. Our customized research programs help you discover your customers’ characteristics, motivations, preferences, needs, and contexts of use.

    Field Studies: Go where your users are to understand first-hand how they actually do things, and discover opportunities to improve your current products and drive innovation.

    Focus Groups: Explore users’ attitudes and opinions about new product concepts and brainstorm with them to generate new ideas.

    Card Sorting. Find out how to reorganize your information to better align with user needs and goals.

    Surveys: Understand who’s coming to your website, and why.

Often the best method for the job is a combination of methods. We design each user research initiative to address your specific research questions with creativity and flexibility.